Wednesday 3 April 2013

Genre and style

The fashion industry has boomed all over the country of SA with urban apparel designers as a result of this Kwaito craze. Designers such as Stoned Cherrie, Loxion Kulca, and Sun Goddess to name a few.

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Bringing back Brenda

So, the iconic Afro-Pop singer Brenda Fassie will be performing again. Say what?
The deceased singer will make a come back with the use of a holographic projector at a concert. Flashback from the movie Simone. It's amazing what science and technology can do. 

Sound evolution

The unmistakable Kwaito sound originally came from using European instruments that Black African laborers had at their disposal after gold was found in the city of Johannesburg. A common characteristic of the Kwaito sound is the dialogue between a man and a woman with the woman mostly repeating the man's lines. It's usually distinguished as dance music with light subject matter and not really sung. It's more of a rhythmic speech. Kwaito usually engages with its audience by encouraging them to interact through a call-and-response manner. The artist really tries to engage its listeners.

So, what's the point? 

Well, ironically, not only does Kwaito resist a sense of Western-based oppression by remaining apolitical, but it also resists trends and constant presence of western influence in and of itself via its mode of production. Mhlambi  affirms it has remained the music of the SA youth after the struggle who wish to pursue rest and relaxation as opposed to dwelling in the past. The term "Kwaito" is also a very clear sign that oppression isn't something to be, or that will ever be forgotten. The danceability and poetry inherent to Kwaito, however, does show a reversion to better times-to cultural integrity.

Through Kwaito music, artists and youths collaborate to create, through music and dance, a realm where the struggle no longer exists.

A Kwaito artist escape


Kwaito can be seen as a means of recreation and also a sense of escapism being a genre that looks to the future instead of to the past. It represents the refusal of politics. Some Kwaito songs also reflect the artist's political view. An example is Zola. He rhymes, chants and sings explicitly about political and ideological issues.

This song "Mdlwembe" was featured in the Academy Award Winning film "Tsotsi".

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