The countdown continues.

COUNTDOWN WEBSITE

It takes time and work.

The South African music scene has a very haphazard behavior in terms of the kind of music that comes out, and the kind of music people never get to hear about, but still manage to pull a decent crowd at a show. From what I've seen, the biggest bands in South Africa, like The Parlotones, who have now moved to Los Angeles to further their careers, Shadowclub, and Isochronous, have spent at least 3 years to get to where they are today. All their sounds change, evolve, become better, or become worse. They eventually start appearing on TV here, on our most popular and biggest radio station, 5fm, and release a couple of music videos on Youtube. Most of these bands I've mentioned haven't exploded overnight. It's taken Isochronous about 4 years to get to where they are now and having their music played on the biggest radio station has helped them 100 fold. Shadowclub, originally very Blues, have adapted their sound, improved their look, shot great music videos, and are now one of the biggest bands in SA. I can say the same for Zebra and Giraffe. A group like Die Antwoord, survive more on hype and craze, rather than actual musical talent. Kind of like a Lady Gaga, minus the talent. They are a product more than anything else, and their look, behaviour and attitude can never stray too far from what Die Antwoord has become known for, or people will lose credibility in the Act and just cut off their interests. What most people overseas forget to acknowledge, is that Yolandi and "Ninja" have a very normal background. Watkin Tudor Jones "Ninja" used to be an artist living in Cape town, no crazy hair, no crazy accent, no pointless tattoos. He actually doesn't even have an Afrikaans accent. It's all put on. http://en.wikipedia.org/wiki/Watkin_Tudor_Jones

Trending a music scene.

People say there isn't really a music scene in Durban. And I agree with that. You'll always have those people who follow absolutely every trend that comes their way and see themselves as "hipster", when actually they're just following what ever mainstream shit the media throws out at them. We need something more here, something people can always turn to, and always have fun being at. The dwindling music scene's explanation can be found right within the people of Durban. How many people would rather come out to see live music, and how many would rather spend a shit load of money on food and nightclubs where every night the same DJ puts on the same commercial music literally just off his Mac. What makes it even worse is that they try to make it look like they are DJ'ing by fiddling with a few buttons here and there, but really, nothing worth your hard-earned moola. People just don't appreciate arts and culture here. We live in a sleepy hollow where anything and everything has an expiry date; music especially. We aim to turn that around. And turn it around for good. Hit them so hard with this new genre that their ears will fall pregnant and they'll shit bricks.